From Bridal Chair to Beauty Line: How Working with Real Women Shaped My Products

After spending over a decade behind the chair, doing everything from bridal glam to teaching makeup artistry, I saw one thing over and over: most women aren’t looking for a complicated beauty routine. They just want something quick, flattering, and easy to use - something that fits into their real life.

So, I built it.

The OnTrend Hair & Makeup beauty line was born out of years of listening to real women in my chair - brides, moms, working professionals, and everyday clients - who all shared the same struggle: they wanted to feel confident in their skin, but without the overwhelm of multi-step routines or products they didn’t know how to use. From those conversations, I knew it was time for a line that felt different. One that’s clean, simple, and designed with your day-to-day in mind.

Beauty That Fits Your Life

Let’s be honest - most women don’t have 45 minutes to get ready. Between work, kids, errands, and everything else, we’re lucky to grab five. And still, we want to feel good walking out the door.

That’s why every product in the OnTrend Hair & makeup collectionis quick and easy to use, multi-purpose to cut down clutter and confusion, vegan, paraben-free, and gentle on your skin. It’s makeup that works with your schedule, not against it. Whether you're throwing it on between drop-off and your first meeting or squeezing in a moment to yourself before a night out, it’s made to be effortless, not exhausting.

What I’ve Learned from Real Women

Now what women wear for their day-to-day makeup routine. I have had over a decade of experience not only having clients in my chair but also teaching makeup artistry. By doing this I have learned their struggles, what they like to actually wear on their skin and how much time they roughly have to do their routine. I curated my makeup, skincare & haircare line around all of this.

I am also a mom myself to two young kids. I get how easy of a routine people need when it comes to getting themselves ready.

Those years of one-on-one conversations taught me so much. I’ve seen what products actually get used - and which ones just collect dust. I’ve heard the frustration when someone wants to look polished but doesn’t know where to start. That’s why every formula, shade, and texture was created with a real person’s routine in mind.

Clean Beauty That’s Made to Feel Good

So many women have told me: “I want to wear makeup, but I’m afraid it’s going to break me out” or “Everything I try feels too heavy.”

That’s why all OnTrend Hair & Makeup formulas are vegan, paraben-free, and gentle enough for everyday wear. I didn’t just want something that looked good - I wanted it to feel good, too.

We’re talking breathable textures, calming ingredients, and buildable coverage that lets your skin shine through. Whether you’re getting ready for date night or just want to look alive during a Target run, your skin should feel just as good as it looks.

From My Chair to Your Routine

When I first started doing makeup, I never thought it would lead to launching my own beauty line - but the inspiration was always right in front of me: my clients.

Every person I’ve worked with helped shape this line. And because I know how valuable your time and energy are, I built a collection that removes the guesswork and gives you tools you’ll actually use.

This isn’t about selling a dream version of beauty. It’s about showing up as yourself - and feeling confident doing it.

Your 5-Minute Routine Starts Here

My goal has always been to make beauty simple again.

If you're tired of overcomplicated routines, drawers of unused products, or not knowing where to start, you’re not alone. That’s exactly why I created OnTrend.

Whether you’re a bride, a busy mom, or just someone who wants to feel a little more put-together, our products were made for real life.

You don’t need 20 steps. You just need a few products that actually work - and a routine that’s as effortless as it is beautiful.